Booking platform for Turf slots and Tournaments
TURFED.
Booking platform for Turf slots and Tournaments
MARKETPLACE
UI/UX & WEB DESIGN
2 WEEKS
FREELANCE
SUMMARY
I designed the complete digital experience for Turf, a sports booking platform, under a focused two-week sprint. Delivering a high-fidelity, conversion-driven website, I streamlined turf discovery, tournament participation, and booking flows—translating fragmented offline interactions into a fast, intuitive, and action-oriented user experience.
The project strengthened my ability to design for real user behavior—prioritizing quick decision-making, clear information hierarchy, and frictionless entry into bookings and competitions..
BRAND STRATEGY & UX
Defined a structured experience tailored to how users actually book turfs—fast, comparative, and often in groups. Established a clear visual hierarchy to surface key decision factors like pricing, availability, and formats upfront, while organizing tournaments, listings, and bookings into a cohesive and scannable flow.
DESIGN & EXECUTION
Designed and delivered a complete high-fidelity interface system, including the homepage, tournament brackets, and turf selection flows. Built a consistent component system to support scalability across listings and interactions, while optimizing layouts for clarity, speed, and conversion.
Engineered key interaction points—such as booking CTAs and tournament entry—to be highly visible and accessible, ensuring a seamless and action-driven user experience.
BRANDING
JetBrains Mono
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WEB UI
